Visual design
Ferran Sayerza Mercader
With over 25 years of experience, my role as Senior Art Director and Graphic Designer involves leading the visual strategy for major accounts such as La Vanguardia, Škoda, and Abertis. My approach focuses on “Narrative Empathy,” bringing an emotional intention and coherence to each project that transcends algorithmic generation and connects with the viewer.
This solid foundation in visual culture gives me a strategic advantage when applying it to the world of sound through Vibrants Music. I understand sound not as an add-on, but as an extension of the brand narrative. My academic background in design allows me to compose soundtracks and audio designs with superior aesthetic sensibility, ensuring that technology is a tool at the service of a human story. The result is a 360° vision where the visual and the auditory converge to create an authentic identity that AI cannot replicate.
Some examples of graphic design and art direction work.
Art Direction – Wedding Atelier
Graphic design, creativity, web design, advertising, promotions, social media, etc.
Art Direction: Ferran Sayerza Mercader
Art Direction – Skoda
Creative work and design for the Skoda Roomster online campaign.
Art Direction: Ferran Sayerza Mercader
Art Direction – Alimentaria Lisbon
Overall visual identity for the Alimentaria Lisbon 2005 trade fair. Graphic design, large format printing, advertising, stationery, etc.
Art Direction: Ferran Sayerza Mercader
UX/UI – Grocer Project
Touchscreen application prototype for supermarkets and hypermarkets.
Art Direction: Ferran Sayerza Mercader
Branding – La Casa del Mar
Comprehensive branding. Graphic design, graphic applications, large format, web design, etc.
Art direction: Ferran Sayerza Mercader
Branding – Pinsos Baix Montseny
Branding – Large Format – Stationery – Graphic Applications
Art Direction: Ferran Sayerza Mercader
From Traditional Illustration to Generative AI
I’ve taken pencil drawings I made over 20 years ago and run them through AI. Spectacular and exciting!
As an illustrator, my career has evolved toward the advanced implementation of generative AI. I optimize workflows to create high-impact image and video content, merging traditional techniques with cutting-edge technology. I bring the necessary judgment and ethics to ensure that each piece maintains a unique human essence.
Creative drawing – Original hand-drawn pencil sketch, 1998.
Video creation and editing – Using AI-powered video generation (Grok, Kling, Hailou).
Soundtrack creation and sound design – Original soundtrack: Ferran Sayerza Mercader.
Piano and synthesizers, mixing and sound design with Logic Pro.
More info
Creative drawing – Original hand-drawn pencil sketch, 1998.
Video creation and editing – Using AI-powered video generation (Grok, Kling, Hailou).
Soundtrack creation and sound design – Original soundtrack: Ferran Sayerza Mercader.
Piano and synthesizers, mixing and sound design with Logic Pro.